Evergreen content is a complete, comprehensive, and permanent topic on the Internet that website managers and SEO experts are always fascinated by. But why is evergreen content useful? This style of content is a complete and comprehensive answer to people’s perennial questions. In fact, evergreen content never gets repetitive and is always searched for by a large number of users on the web. For example, the title “Barberry Rice Recipe” is considered a type of perennial content.
Because to this day, many people have been looking for a recipe for barberry pilaf. These people will always be looking for this content in the coming month and year. It can be inferred that evergreen content is the opposite of viral news and topics. Because trending news and topics in the world are forgotten after a short period of time and no one is looking for them anymore. In the rest of this article, we are going to get acquainted with the title of green content; stay tuned with Rebin Web.
What does evergreen content mean?
Evergreen content is a type of content and article writing that has always had a large audience in the past and will continue to have one in the future. This type of article writing has a significant impact on the SEO of the site and is always the focus of SEO experts. SEO experts try to rank in Google by using evergreen topics and articles in their respective fields. Ranking green articles and content in Google causes a significant percentage of users to permanently enter the website.
Hence, evergreen content is considered popular among SEOs. But the important thing to note is the high competition in these topics. As expected, most websites aim to get top Google rankings in evergreen topics for themselves. As a result, the competition in these contents is extremely high. Below we will get acquainted with examples of evergreen content.
Examples of green content
As we mentioned above, green content is a type of article that has no expiration date and is available on the Internet forever. At first glance, it may not be difficult to distinguish green content from regular content. But in reality, this is not the case. In many cases, the difference between evergreen content and regular content is thinner than the thickness of a hair. Correctly identifying green content and using it correctly is considered one of the best ways to improve website traffic. As a result, familiarity with examples of green content can have a significant impact on understanding the subject. Below, we will mention a few examples of green content:
- Vanilla cake recipe
- Weight loss methods
- Ways to increase income
- How to get rich
- History of Bistoun Antiquities
- Where is Neyshabur? Address + Nearest Shortcut
Is green content better or viral content?
As you can see in the examples above, time plays no role in the content. That is, it does not matter on what date the topic “vanilla cake recipe” was posted on the Internet. Currently, this topic is searched by the audience on a daily, monthly and yearly basis. For this reason, this content is always used by users without date and time. As a result, the complete example is an evergreen content. In contrast, viral content and news are strongly dependent on time.
This type of content must be uploaded to the Internet quickly to be ranked by Google. The validity and expiration period of viral content is estimated to be from a few seconds to a few weeks. In general, it is not possible to say with certainty between green content and viral content which one is better. Because each of them has unique characteristics. But the use of green content is used by 99.99 percent of websites and SEO professionals.
Green content or gray content!
Given the above explanations and examples, evergreen content is easy to recognize. But it is better to make the matter a little more difficult. There is a type of content on the Internet that is not green content. It is not viral or normal content either. This type of content does not have a specific color, and gray content means that it is unclear. In fact, this type of content is considered at specific times. Since it is time-dependent, it is not considered green content. And since it is not global news or trends, it is not considered normal content. For example, the title “Best Hair Color in 2023” or “Water Cooler Repair Guide” are a type of gray content.
The first title is valid only in 2023 and the article must be edited in 2024. After editing the article, it will no longer have user input after a period of one year. As a result, it needs to be edited again. Now in the second example, we know that water cooler repair is only done in the summer season. As a result, this content is searched for only in the 3 summer months out of the 12 months of the year. Given these interpretations, you can name this category of content any color you are interested in.
Don’t miss the green content update!
In addition to highlighting your important content, you should also make sure that it stays up to date. You can use new findings and new articles to update your article or link to them in your article. This is not only beneficial for your audience, but it will also help improve your search engine rankings because you are providing new value to your audience. Studies show that updating your content can have an amazing impact on your website’s SEO. As soon as you update your content, promote it. (Source)