Email marketing is one of the modern marketing methods that many stores and service sites use. In this method, advertisements are sent to target customers via email. An important issue that is always raised in email marketing services is finding target customers. Target customers are referred to as a set of people and buyers who intend to buy that product. But the question is! How are target customers found in email marketing? Selecting a specific category of customers who are willing to buy the desired product is done in various ways.
One of the most common methods is sending emails to past customers. If you have ever made a successful online purchase, you understand this very well. In this method, websites send you related products in the coming days after receiving your email. This method is considered one of the most common email marketing methods. But the more important question! How does email marketing help improve your site? Today at Rebin Web, we are going to answer this question and examine email marketing methods; stay tuned.
What is email marketing?
Email marketing, or email marketing, is a type of online advertising and marketing method that has gained a lot of attention in the last few years. Email marketing is not only used to sell products to customers. In fact, email marketing can increase website traffic and significantly improve the site’s engagement rate. One of the important issues in email marketing is sending text and products included in the message. That is, when the recipient receives and reads the email, it should be encouraged to fulfill your wishes. If you intend to sell, the text should create a sense of satisfaction in the customer. If you intend to increase traffic, you can convince the recipient to enter your site through various prizes and raffles.
Despite all these advantages and features of email marketing, some people may use it incorrectly. Using email marketing incorrectly and without a plan can have a negative effect on your website. This will be easier to understand by studying the history of email marketing. Email marketing was first implemented about 40 years ago by Gary Twerk. He managed to make more than $10 million in sales through email marketing. He first sent his products and services to 400 customers in the form of a marketing email. After Gary Twerk’s success in this field, many internet marketers and digital marketers reacted positively to this advertising method. So much so that the email messenger recognized this advertising method by making changes and adding new services.
What is Conversion Rate Optimization?
Suppose you have an online store and a visitor is visiting your site. After visiting a few pages, he decides to buy a product and after adding it to the shopping cart, he finally buys the product. When a user turns from a regular visitor to a buyer, it is called a conversion. Imagine that your online store has 100 visitors per day and out of these, 30 people ultimately decide to buy. In this situation, the site’s conversion rate is 30 percent; because 30 percent of visitors decide to do something that we want. Of course, keep in mind that the conversion rate depends on many things, depending on the wishes of business managers and online stores.
In fact, the conversion rate of a user occurs when he performs the action you want. This action can be registering on the site, making a purchase from the site, subscribing to the newsletter or any other action that we have planned for it. The conversion rate for any activity on the site is equal to the total number of activities performed on the site divided by all visitors multiplied by 100. In fact, using the conversion rate we find out what percentage of site visitors have become customers. (Source)
The impact of email marketing on site improvement
As we mentioned at the beginning of the article, using email marketing has many advantages in improving website performance. Using email marketing, you can increase site traffic. Through email marketing, you can help improve your site’s ranking in Google and increase engagement. Today, email marketing is done with specific goals, all of which depend on the digital marketer’s strategy. To use an email marketing service, the goal and strategy must be determined in the first step. Then, by starting this advertising method and continuing to do it, positive results will be significantly visible. Email marketing is considered an economical and productive method that is essential for any website.